Consumers are buying what feels familiar yet a little fresh. Citrus-forward profiles—lemon, lime, grapefruit, blood orange—consistently lead because they signal “refreshing,” mask bitterness, and map to the broader seltzer/mixer trend…

Cannabis retailers are increasingly turning to beverages as an innovative way to build loyalty, differentiate their offerings, and strengthen their bottom line. By introducing exclusive “house brand” beverage lines—products developed…

Caffeine-infused marijuana beverages sit at the intersection of two daily rituals: a pick-me-up and a wind-down. As cannabis drinks gain shelf space in dispensaries and mainstream retail (for hemp-derived THC),…

When shoppers ask how so many new THC drinks keep appearing on shelves, the answer is often “white label.” In this model, a specialist manufacturer builds the beverage and a…

Cannabis drinks sit at the intersection of wellness, social drinking, and convenience. Though still a small slice of total cannabis sales, beverages are one of the fastest-rising formats: BDSA estimates…

As cannabis beverages continue to carve out market share, consumer demand for functional options such as sugar-free, vegan, and keto-friendly formulations is rising. Brands exploring these categories must balance taste,…